How generative AI powers search and answer generation, plus GEO (Generative Engine Optimization) and AEO concepts.
3 articles
GEO (Generative Engine Optimization) is the practice of making your brand and content more likely to show up in answers from generative AI tools like ChatGPT and Perplexity. This guide covers how it differs from SEO, where the two overlap, and what you can realistically do today—plus the limits.
What it takes for generative AI like ChatGPT to work with your site’s information—crawlability, indexing, site structure, trustworthiness, and clear brand identity. We’re explicit about what can’t be guaranteed.
Why “SEO is dead” is overstated—based on how search behavior is changing and how AI systems actually work. Then a practical approach: keep SEO as the foundation, layer GEO on top, and set priorities by company size.